Consultant Professor

Facultad de Architectura, Diseño y Urbamnismo

Universidad de Buenos Aires

Director of Research Program: Semiotics of Space-Design Theory

Born in Rome, Italy, in 1947 He is an Architect, Researcher, Doctor and former Full Professor of Morphology I-II-III and Semiotics of Architecture at the Faculty of Architecture, Design and Urbanism of the University of Buenos Aires –FADU-UBA–, where he is currently teaching Semiotics for doctorate students. He also teaches Applied Semiotics at the Universidad Nacional del Litoral –FADU-UNL– for Graphic Design students, and at the Universidad Nacional of Tres de Febrero –UNTREF– for Electronic Arts students. He is director of CfG & Asoc., consulting in semiotic research. His doctorate thesis “De la Teoría de la Delimitación al Lenguaje Gráfico TDE” (2009), about the construction of the third graphic language, was directed by Juan Magariños de Morentin and Tomás Maldonado, and published in 2012.

His main area of interest is research in Morphology and Graphic Languages and the development of methodologies and models of applied semiotics for qualitative research, areas in which he has published more than 100 works in five languages. Major publications include articles like “Architectural design, and space semiotic in Argentina” in The Semiotic Web 1987 (Sebeok and Umiker-Sebeok, eds., 389-419. Berlin: Mouton, 1988); “Gebaute Zeichen: Die Semiotik der Architektur” in Die Welt als Zeichen und Hypothese (Uwe Wirth, ed., 375-389. Frankfurt: Suhrkamp, 2000); “Nonágono semiótico: un ícono diagramático y tres niveles de iconicidad” (deSignis 4, 2003, 157-174. Buenos Aires: Gedisa-FELS); “A Comprehensive Treatment of Color, Submitted to the Semiotic Nonagon II” with William Huff in Color: ciencia, artes, proyecto y enseñanza (Caivano and López eds., 191-202. Buenos Aires: Nobuko, 2006); “La manumisión de las imágenes” with Acebal, Bohorquez Nates and Voto (Lexia 17-18, 71-90, Turin: Aracne); “The Semiotic Nonagon: Peirce´s Categories as Design Thinking” in The Bloomsbury Companion to Contemporary Peircean Semiotics (Anthony Jappy ed., 277-301, London: Bloomsbury, 2019); and books Lenguaje gráfico TDE. Más allá de la perspectiva (Buenos Aires: EUDEBA, 2012); Nonágono Semiótico. Un modelo operativo para la investigación cualitativa (Guerri et al., Buenos Aires: EUDEBA, 2016, 2nd. edition).

He is or was a member of the Executive Committee of several international scientific societies –IASS-AIS; FELS; ISIS-Symmetry; IAVS-AISV; IASSp+T–, Argentinean national societies –SEMA, AAS– and editorial societies –deSignis, EUDEBA, ARTINF, Cuadernos de la Forma.