2016 The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet. Bloomsbury Academic.

2015 Popular Culture: Introductory Perspectives, 3rd ed. Lanham: Rowman & Littlefield. Pp. xi, 330

2013 Signs of Crime: Introduction to Forensic Semiotics. Berlin: Mouton de Gruyter.

2013 The History of the Kiss: The Birth of Popular Culture. New York: Palgrave-Macmillan.

2013 Discovery in Mathematics: An Interdisciplinary Approach. Munich: Lincom Europa.

2013 (with Antonia Nicaso). Made Men: Mafia Culture and the Power of Symbols and Ritua l . Rowman & Littlefield.

2013 Encyclopedia of Media and Communication . University of Toronto Press.

2008 Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys. Lanham: Rowman & Littlefield.