ABSTRACTS

of the IASSp+T members at the TRAYECTORIAS 140 Congreso Mundial de Semiotica IASS-

AIS Buenos Aires, September 2019

Pierre Pellegrino

Université CRAAL, Lausanne, Suisse

Trajectoires du sens dans l'espace et dans le temps.

L'exposé traitera du parcours du sens, de la sensation à l'interprétation comme de l'idée à l'action, de la lan gue à la parole ou du code au geste et à la trace. Il montrera comment l'espace objective le sens en lui donnant forme, dans des places vides à remplir et des positions à prendre, et le temps le subjective, le prolonge de manière factive ou fictive, dans des flux d'impressions continues à saisir, interroger ou laisser s'échapper. Il se demandera notamment que deviennent les intentions successives des actants des processus sémiotiques, souvent faites d'inférences imparfaites et de projets inachevés, qui se perdent avant même qu'un parcours du sens, ou un autre, leur offre la possibilité d'être pleinement motivées et mises en mouvement de la profondeur de la durée à la surface de l'événement. Il se demandera comment des ruptures dans le temps et des discontinuités dans l'espace permettent d'en retenir le sens. Il s'agira de reprendre et définir dans les formes de l'espace et du temps les pertinences et les cadres respectifs des théories de l'ordre (syntaxique), de la valeur (sémantique) et de l'utilisation possible (pragmatique) des productions du sens. L'exposé montrera la modularité de leur objet, la complexité et la complémentarité de leurs approches, comme la relativité du point de vue, de la compétence et de la performance du sujet sémiotique, agissant et pensant dans l'espace et le temps. Pour donner à saisir un aperçu de l'extension des objets autant que de la compréhension des concepts de la sémiotique de l'espace et du temps, l'exposé pourra prendre pour cas l'architecture des codes dans l'édification des établissements humains, le codage de l'artefact dans le design de l'instrument, les convenances de l'apparaître dans la présentation du corps, l'opposition du montré et du caché dans la mise en scène des pratiques, le marquage de l'interdit dans l'espace des rituels, la définition des limites dans le tracé des frontières, la représentation de la valeur dans la répartition des territoires, l'ouverture des possibles dans la mise en réseau d'espaces virtuels. Il posera comme problématique centrale de cet examen des cas le rapport entre fonctif, fractif et fictif comme articulation de toute sémiose. Il répondra ainsi à une question posée en son temps par Umberto Eco dans un texte.

In English - Trajectories of meaning in space and time.

The presentation will deal with the course of meaning, from sensation to interpretation, from idea to action, from language to speech or from code to gesture and trace. It will show how space objectifies meaning by giving it shape, in empty places to fill and positions to take, and time subjective, prolongs it in a faction or fictitious way, in streams of continuous impressions to be grasped, interrogate or let go. In particular, he will ask himself to become the successive intentions of the agents of semiotic processes, often made of imperfect inferences and unfinished projects, which are lost even before a course of meaning, or another, offers them the possibility of being fully motivated and set in motion the depth of the duration on the surface of the event. He will wonder how breaks in time and discontinuities in space make it possible to retain its meaning. It will be a question of taking up and defining in the forms of space and time the relevance and the respective frameworks of the theories of (syntactic) order, of value (semantics) and of the possible (pragmatic) use of meaning productions. The presentation will show the modularity of their object, the complexity and complementarity of their approaches, as the relativity of the point of view, the competence and the performance of the semiotic subject, acting and thinking in space and time. To give an insight into the extension of objects as well as the understanding of the concepts of the semiotics of space and time, the presentation may take as a case the architecture of codes in the construction of human settlements, the coding of the artifact in the design of the instrument, the conveniences of appearing in the presentation of the body, the opposition of the shown and the hidden in the staging of the practices, the marking of the interdict in the space of rituals, the definition of boundaries in the drawing of boundaries, the representation of value in the distribution of territories, the opening of possibilities in the networking of virtual spaces. It will pose as central problematic of this examination of the cases the relation between functive, frantic and fictitious like articulation of any semiose. He will answer a question posed in his time by Umberto Eco in a text.

Federico Bellentani

The Semiotics of the Post-Soviet Built Environment: An analysis of the multiple interpretations of monuments in Estonia

The paper will approach the interpretation of the built environment by connecting analytical frames developed in the fields of semiotics and cultural geography. It will focus on specific components of the built environment: monuments and memorials, because it is easily recognisable and publicised that they are built forms erected to promote specific meanings in the public space. The aim of this study is to understand how monuments and memorials convey meanings and how they are variously interpreted at societal levels. Monuments usually embody contradictory, complex and open meanings and thus they cannot be analysed using mutually exclusive categories. Rather, their interpretation unfolds in a myriad of signifying trajectories. There are two main narrative trajectories when approaching the interpretations of the built environment and monuments and memorials specifically: that of the designers, i.e. the wide set of actors that have the mandate to design and erect monuments, and that of the users, i.e. those who use monuments during the course of the everyday life through a myriad of different practices: commemoration and mourning, sightseeing, learning as well as (in)attentive crossing or resistant political practices. Previous research is divided between those concentrating on the interpretations of monuments as intended by their designers and those emphasising their individual and social interpretations. But like the interpretation of texts, the interpretation of monuments lies in an intermediate position between these two poles, i.e., between the designers’ and the users’ interpretations. This paper proposes a model for the interpretations of monuments and memorials that conceives the interplay between designers and users. An interdisciplinary perspective connecting semiotics and cultural geography will be used to explain what strategies designers use to create patterns of interpretation and to show how these strategies are interpreted at societal levels. These ideas are analysed through case studies looking at the multiple interpretations of monuments and memorials in post-Soviet countries in Eastern Europe, with a focus on Estonia. Elites in post-Soviet countries have often used monuments to convey the kinds of meanings they want citizens to strive towards. However, citizens differently interpret monuments in ways elites might have never envisioned. In Estonia, the controversies over the relocation and removal of Soviet monuments has often created political divisions and resulted in civil disorder. While analysing this case study, this paper also contributes to the knowledge of political, social and cultural dynamics in Estonia and in post-Soviet countries in Eastern Europe.

País: 

Reino Unido

Temas y ejes de trabajo: 

Semióticas de los discursos doxológicos (político, religioso, periodístico)

Semiótica de la espacialidad (geografías, territorios, fronteras)

Institución: 

Cardiff University

Mail

federico.bellentani@gmail.com

Olga Lavrenova, Rusia

The cultural landscape as a metaphor

The paper is devoted to analysis of geographical images from the viewpoint of the theory of metaphor. The cultural landscape is a process and a result of semiosis, and it is interesting to find a place in it to such semiotic concept as a metaphor. In a metaphor the meaning is important; in a symbol the form is important. The cultural landscape is a place for both of them, because in culture genetically related to the landscape actual geographical objects having some visual, quantitative and qualitative characteristics (height of mountains, river length, the breadth of the plains) act as symbols. According the cognitive theory of metaphor the cultural landscape is as a complex concept to which metaphors open up «epistemological access», and vice versa, the landscape – as a concept, organizing a series of abstract frames (Gestalts) in the mentality of culture. In the study of cultural landscape a metaphor is used as a tool for learning, giving birth to new meanings. Interrelationship of culture and space is metaphorical in nature. For example, the metaphor «life – a river» might well be corresponded with the metaphor «water – this is life». Both metaphors mentioned referred to well-defined landscape connotations, which implicitly arise in the minds of the media culture either during the utterance of this metaphor, or when one looks at the landscape from the high bank of a river. From this point of view a metaphor, which includes names of the places can be considered. The most striking visual metaphors transfer related place names in the category of iconic signs. For example, a sustainable culture-geographical metaphor «the gold-domed Moscow» creates out of two images a new semantically extended mental construct. The first one is a visual appearance of the city, its architectural feature – an abundance of gold-domed churches. The second one is a latent image of the mythological giant with the golden head, symbolizing the state power. The second metaphor is hidden away under the pressure of the first, but it is impossible to deny its existence. Spatial metaphors have similar landscape imagery. (For example, the metaphors, structuring the concepts «up – down» and specific landscape connotations entering into the very flesh of the language – «Soar to the clouds», «to be on top of Happiness», «lay low»). Each concrete landscape appears as a metaphor, depending on the nature and type: a mountain landscape – as a metaphor for the ontological vertical, a flat steppe landscape – as a metaphor for the limitlessness and infinity, a river landscape – as a metaphor for life and ways and so on – all sorts of variations. All these metaphors are iconic,

and the brightness of the image, constructed in language, is replaced by visualization of the image, observed or represented as a landscape in this case.

País: 

Rusia

Temas y ejes de trabajo

Semiótica y antropología

Semiótica de la espacialidad (geografías, territorios, fronteras)

Institución: 

Institute of Scientific Information on Social Sciences (INION)

Mail: 

olgalavr@mail.ru

Dragana Vasilski, Serbia

Semiotics and aesthetics as a discourse on architecture. Case study: Minimalism in Architecture

With an idea to mention the essential difference between a semiotic and an aesthetic view of an architectural object, we might say that the first takes the (architectural) object as a sign of something else while the second takes it as pleasurable in itself. In the first case, we note just enough about it to distinguish it from other signs in the same code and think only of the quantitative significance its position in that code has discussions on. In the second case, we ignore the meaning and look only at the features that compose it, the shape, colour, texture, and so on, with a viewpoint to take delight or pleasure in what we see. The perception which is respectively the object of analysis of each, should not be interpreted to mean that the two disciplines may be resolved into one. Two main observations, apprehension of meaning and pleasure in the perception of form, keep them distinct, even they have many methods of analysis in common. One of the characteristics of contemporary architecture is minimalism. As there is a no a continuous stream of development manifesting its presence, minimalism (in architecture) does not represent a style or movement direction (in the same way as in Art history, Aesthetics or Theory of art). This is probably the reason why the views of it are diametrically different. Challenged and criticized, minimalist architecture is presented as aesthetically cold and sterile creating of an inhuman environment. But, according to many, minimalism (in architecture) is a step towards the realization of an authentic art of the sublime, and this makes it understandable as originally mostly evolved in the aesthetical areas. Today the search for meanings in architecture is based on the concept of dematerialization of contemporary architectural practice, which in the searching for spirituality and essence, expresses the idea of establishing a logical sequence from the conceptual to the semiotics. In this study, in the case of minimalism in architecture, our statement of aesthetic perception seems to be spread by the notion of semiotics. Therefore, it will be examining some of the interesting reformulations that occur when the semiotic field spills over into an area traditionally belonging to aesthetics.

País: 

Serbia

Temas y ejes de trabajo: 

Semiótica y arquitectura

Institución: 

University Union Nikola Tesla, Faculty of Architecture and Urban Planning, Belgrade, Serbia

Mail: 

dragana.vasilski@gmail.com

Tiit Remm, Estonia

Revisiting the notion of boundary – spatializing distinctions and boundary signs

Boundary is a central concept and mechanisms in semiotics (of culture). Resulting from the appearance of discreteness, it is present already at the elementary level of semiosis. The boundary can be defined as a spatializing distinction. As such it is a structural feature of spatial modelling – for example, a central feature for Juri Lotman’s models of ‘text’, ‘cultural space’ and ‘semiosphere’, but in contrast curiously not present in others, e.g. in Pierre Bourdieu’s ‘social space’ as focused on social-cultural distinctions. It is also present in the sociocultural semiosis itself. Identifying empirical semiotic boundaries can however be problematic – rather than structural features they exist in the process of distinction making and by applications of distinctions. Therefore, I aim to relate the notion of boundary, including its elementary and theoretical nature, to ‘boundary signs’ and their modalities as manifestations and evidence of semiotic boundaries, and to the objectivation process of boundaries whereby specific and particular distinctions become widely shared, institutionalised and comprehensible across cultural differences and over history. Explication of the process of objectivation and modalities of ‘boundary signs’ enables the shift of ‘boundary’ from theoretical semiotic notion to a methodological tool for the semiotic analysis of traces of cultural change and of interrelations of semiotic systems.

País: 

Estonia

Temas y ejes de trabajo: 

Semiótica de la espacialidad (geografías, territorios, fronteras)

Institución: 

University of Tartu

Mail: 

tiit.remm@ut.ee

Emilas Darlene Carmen Lebus, Argentina

Significaciones y acción semiotécnica en los procesos productivos agrarios del nordeste santafesino en el escenario del norte grande argentino. Tendencias y contextos de sentido.

Esta ponencia busca comunicar parte del abordaje y resultados empíricos obtenidos del desarrollo de la Tesis Doctoral titulada “Semiótica del espacio geográfico. Elementos para una teoría semiótica del espacio geográfico a partir del estudio de la significancia / comunicabilidad de la acción técnica en los sistemas productivos agrarios”, generada por la autora de esta ponencia en el marco del Doctorado en Ciencias Cognitivas de la Universidad Nacional del Nordeste, República Argentina. La indagación se centró en los "procesos de significación" que acompañan a la estructura y operatoria de la técnica en los “procesos productivos agrarios", en distintos rubros analizados, enfocados especialmente en el Nordeste Santafesino por constituir un área geográfica ilustrativa de las transformaciones socio-espaciales experimentadas en los escenarios rurales tras la irrupción del cambio tecnológico en los sistemas agrarios, aproximadamente desde 1990 en adelante. El análisis de distintos tipos de producciones evidencia una fuerte tendencia a la uniformidad de los modus operandi en aquellos rubros donde más ha permeado la tecnología de punta y más direccionados están a la exportación de commodities, mientras que existe un gran abanico de otros tipos de producciones que reivindican su lugar en los territorios, tratando de diferenciarse -por sus semiosis y prácticas productivas- en el tejido agrario. La primera tendencia propende a la construcción de significaciones que convergen en torno al agro-negocio y sus valores asociados, como la búsqueda de mayor productividad y rentabilidad. En paralelo, las otras producciones se singularizan por semiosis que apuntan a rescatar las singularidades culturales, el vínculo con la naturaleza y los saberes circulantes en las comunidades, expresándose en una operatoria técnica más creativa manifestada en realizaciones productivas diversas. El estudio demuestra que toda “acción técnica” que sustenta los procesos productivos puede analizarse como "acción semiotécnica”, pues toda intervención humana en la naturaleza -como sucede en las prácticas agrarias-implica producción y circulación de signos y significados que se validan en los contextos intersubjetivos de praxis donde transcurren tales producciones. Hay pues una semiosis que acompaña a la lógica técnica, cuyo análisis nos sitúa en el enfoque de los sistemas complejos para captarla como fenómeno semiótico, comunicacional y cognitivo. El propósito de este abordaje, en el marco de esta Tesis, fue inferir datos de segundo nivel recuperando la mirada narratológica de los propios sujetos (productores y otros agentes agrarios) y el análisis de la acción (semiosis indiciales expresadas en los territorios) que permitieran derivar, por inferencias abductivas, elementos conceptuales para esbozar una "teoría semiótica del espacio geográfico", dado que en el trasfondo de estas prácticas subyacen formas particulares de significación y valoración de los espacios geográficos y ambientes concretos donde se desarrollan. A tal fin los procesos de significación fueron puestos en relación dialéctica (contradictoria) con las “formaciones geográficas” (y su génesis), propias de cada región o espacio considerado, estableciéndose un proceso comparativo entre realidades del Nordeste Santafesino con otros escenarios productivos, especialmente el Norte Grande Argentino. Dichas “formaciones geográficas” proporcionaron la empiricidad al análisis de las técnicas en relación al espacio, el tiempo y la sociedad. 

País: 

Argentina

Temas y ejes de trabajo: 

Semiótica de la espacialidad (geografías, territorios, fronteras)

Institución: 

Universidad Nacional del Nordeste

Mail: 

emilaslebus@gmail.com

In English:

Meanings and semi-technical action in the agricultural production processes of the northeast of Santa Fe in the scenario of the great north of Argentina. Trends and contexts of meaning.

This paper seeks to communicate part of the approach and empirical results obtained from the development of the Doctoral Thesis entitled “Semiotics of geographical space. Elements for a semiotic theory of geographical space from the study of the significance / communicability of technical action in agricultural production systems ”, generated by the author of this paper in the framework of the Doctorate in Cognitive Sciences of the National University of the Northeast, Argentinian republic. The investigation focused on the "processes of significance" that accompany the structure and operation of the technique in the "agricultural production processes", in different areas analyzed, especially focused on the Northeast of Santa Fe because it constitutes an illustrative geographical area of the socio-transformations -spaces experienced in rural settings after the irruption of

technological change in agricultural systems, approximately from 1990 onwards.The analysis of different types of productions shows a strong tendency towards the uniformity of modus operandi in those areas where the permeation has most permeated state-of-the-art and more targeted technology are for the export of commodities, while there is a wide range of other types of productions that claim their place in the territories, trying to differentiate themselves - by their semiosis and productive practices - in the agricultural fabric. tendency tends to the construction of meaning is that they converge around agro-business and its associated values, such as the search for greater productivity and profitability. In parallel, the other productions are singled out by semiosis that aim to rescue cultural singularities, the link with nature and the knowledge circulating in the communities, expressing themselves in a more creative technical operation manifested in diverse productive realizations. The study demonstrates that any “technical action” that sustains the productive processes can be analyzed as “semi-technical action”, since all human intervention in nature - as in agricultural practices - implies production and circulation of signs and meanings that are validated in the intersubjective contexts of praxis where such productions take place There is therefore a semiosis that accompanies the technical logic, whose analysis places us in the approach of complex systems to capture it as a semiotic, communicational and cognitive phenomenon The purpose of this approach, within the framework of this thesis, it was to infer second level data recovering the narratological view of the subjects themselves (producers and other agricultural agents) and the analysis of the action (indicia semiosis expressed in the territories) that allowed to derive, by abductive inferences, conceptual elements for outline a "semiotic theory of geographical space", given that In the background of these practices, particular forms of significance and valuation of the geographical spaces and specific environments where they are developed lie. To this end, the processes of significance were put in dialectical (contradictory) relationship with the “geographical formations” (and their genesis), typical of each region or space considered, establishing a comparative process between realities of the Northeast Santafesino with other productive scenarios, especially the Great Argentine North. These “geographical formations” provided empiricity to the analysis of techniques in relation to space, time and society.

Catalina Largo González, Chile

El uso del teléfono móvil en el Metro de Santiago, Chile: Nuevas percepciones de espacio y tiempo

Con la instalación de las redes sociales en la vida cotidiana surgen transformaciones e interrogantes respecto a nuestra interacción con las nuevas tecnologías. Específicamente hablamos del teléfono móvil. Para acercarnos a comprender los efectos derivados de la adopción de esta herramienta, observamos etnográficamente a los pasajeros del Metro de Santiago, Chile. La elección de este espacio se explica por las paradojas que concentra, pues representa un espacio físico en el que constantemente nos proyectamos en otro lugar (Augé, 2012). El Metro de Santiago se encuentra cruzado por otros espacios de comunicación; sujetos que chatean, leen, escuchan música, hablan por teléfono. Los pasajeros fueron clasificados según la tipología de usuario del Metro de París propuesta en “Semiótica, marketing y comunicación” por Jean Marie Floch (1993). Dentro de esta tipología nos enfocaremos en el Sonámbulo por dos motivos. Por una parte, representa a la mayoría estadística dentro de los pasajeros observados. En segundo lugar, nos interesa la forma en que este tipo de pasajero se desplaza en un espacio como el Metro, pues se encuentra mayoritariamente ensimismado en su teléfono móvil, sin una interacción significativa con el exterior. Como veremos, mientras viaja en Metro el Sonámbulo no sólo modifica su realidad, sino que se ubica en un lugar completamente diferente. A continuación proponemos el diálogo entre la categoría del Sonámbulo y algunos conceptos pertenecientes a la Antropología Cyborg, disciplina que estudia la relación entre los sujetos y la tecnología. Nos referimos a los conceptos Cyborg, Fluidez y Realidad Reducida. Esta ponencia busca evidenciar la convergencia tecnológica actual cruzada por plataformas disímiles. Creemos que esta forma de no estar en el espacio físico, e inversamente, estar en el espacio de internet, conlleva implicancias en las que se hace necesario profundizar para una mayor comprensión de las nuevas percepciones de espacio y tiempo que nuestra relación con los teléfonos móviles evidencian. 

País: 

Chile

Temas y ejes de trabajo: 

Semiótica y antropología

Semiótica de la espacialidad (geografías, territorios, fronteras)

Institución: 

Universidad del Desarrollo

Mail: 

mclargogonzalez@gmail.com

In English - With the installation of social networks in everyday life, transformations and questions arise regarding our interaction with new technologies. Specifically we talk about the mobile phone. To get closer to understanding the effects derived from the adoption of this tool, we ethnographically observe the passengers of the Santiago Metro, Chile. The choice of this space is explained by the paradoxes it concentrates, as it represents a physical space in which we constantly project ourselves elsewhere (Augé, 2012). The Santiago Metro is crossed by other communication spaces; subjects who chat, read, listen to music, talk on the phone. Passengers were classified according to the type of user of the Paris Metro proposed in "Semiotics, marketing and communication" by Jean Marie Floch (1993). Within this typology we will focus on the Sleepwalker for two reasons. On the one hand, it represents the statistical majority within the observed passengers. Secondly, we are interested in the way in which this type of passenger travels in a space such as the Metro, since it is mostly hidden in his mobile phone, without a significant interaction with the outside. As we will see, while traveling by Metro the Sleepwalker not only modifies his reality, but is located in a completely different place. Next we propose the dialogue between the category of the Sleepwalker and some concepts pertaining to Cyborg Anthropology, a discipline that studies the relationship between subjects and technology. We refer to the concepts Cyborg, Fluency and Reduced Reality. This paper seeks to demonstrate the current technological convergence crossed by dissimilar platforms. We believe that this way of not being in the physical space, and conversely, being in the internet space, entails implications in which it is necessary to deepen for a better understanding of the new perceptions of space and time that our relationship with mobile phones evidence.

Claudio Guerri, Argentina

Graphic Language TSD, beyond perspective

Claudio Guerri, Argentina

Juan Angel Magariños de Morentin, mi maestro

Claudio Guerri, Martín Acebal, Argentina

Las perfomatividades del archivo: catalogación, resguardo y memoria.

Claudio Guerri, Argentina

Trayectorias de un modelo operativo

IASSp+T

AISE+T